A picture frame can be both a source of joy and a means of aesthetic self-expression—something that others can also appreciate. The difference lies mainly in who the gesture is intended for: ourselves, or the outside world.
When it’s about personal joy:
Someone frames their child’s drawing and hangs it on the wall because they are proud of them.
A map or photo brought home from a trip is framed to remember a beautiful experience.
A cheap but personally meaningful print is framed simply because it brings pleasure to look at it.
Someone decorates their home tastefully and uniquely—not to impress others, but to feel good in their own space.
A framed image on the wall is viewed as a simple source of joy or positive energy in the home.
This type of framing is driven by internal motivation—it is not about making an impression. The joy of showcasing something valuable or a cherished memory in a worthy way is a deeply human desire.
When it’s about prestige:
Someone uses images and frames to communicate status or taste.
An expensive artwork is presented in a representative way to match their lifestyle.
It’s also meant for guests—a kind of cultural calling card.
In some affluent or elite circles, picture framing is indeed seen as a kind of “aesthetic status symbol”—but this is more about cultural or stylistic attitudes than purely wealth.
This form of framing is oriented outward and tends to be more important in environments where visual presentation carries social value.
Framing is primarily about respecting the picture (or artwork) or satisfying aesthetic needs, rather than about luxury or a collector’s obsession. It is usually a conscious decision, made by people who care about the beauty of their surroundings, preserving memories, or giving proper presentation to an object.
Many people think that framing pictures must be expensive. While framing can be costly—especially if one doesn’t know their options—this idea is more often based on partial information or assumptions than on reality.
At Horváth & Lukács Gallery, we have designed our selection so that everyone can find a frame in their price range, and the final result brings true lojoy to our clients who have their pictures framed at our store.
So, in addition to our luxurious, high-finish frames with unique surfaces and special technologies, we also offer basic, aesthetically pleasing, yet affordable framing solutions.
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galeria@horvath-lukacs.hu
Horváth & Lukács Galéria
